White hat, grey hat, and black hat are terms used to describe the type of SEO tactics used. White hat SEOs follow the guidelines of Google and other search engines. Grey hat SEOs aren’t afraid to bend the rules a bit, while black hat SEOs blatantly break the rules. Most SEOs view white hat as a strategy that will stand the test of time. As long as you are following the guidelines, you don’t have to worry about Google or another search engine penalizing your website. If you are new to SEO, you should follow the way of the white hat. However, you should not ignore the tactics the grey and black hat SEOs are using. These tactics are usually manipulative and short-term, but can teach you a lot about how search engines determine rankings. Sometimes you can even use this knowledge in a white hat way.